[toddmorey]

I've always thought there was a subtle genius to Facebook's approach of showing ads in this manner. On the positive side, it _should_ filter the in-stream ads down to the companies that your friends are generally happy with.

However, one interesting side effect is your implied endorsement of whatever message the company has in their current ad. It's set up to feel like you are sharing the ad in the same way you might share a news article. And it gives you the maintenance of making sure the values of a company you liked years ago still are still in alignment with your own.

In the end, I just stopped liking any businesses on Facebook because I didn't want to become a pitchman. Wasn't worth the hassle.