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by GruppeC956
4632 days ago
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Great post! Have already forwarded it to one of our sales guys. One thing I would like to add from personal experience: It's really easy these days to connect to a lot of people on LinkedIn that you have never met or even heard of before. I am tempted to say the acceptance quote of a "cold connection" is about 50%. Once your network has a decent size, you can connect to almost anyone from your industry (in our case gaming and mobile) even if you only have a free LinkedIn account (like I do) because you have a least a couple of people from their company already within your 2nd/3rd degree connections, and then you can literally add the entire board. Believe me, more C-level guys than you might think will accept you if your profile looks like you are a decent person. The reason I writing all this is that I have been much more successful getting meetings through LinkedIn than through cold email. I feel that if I send a LinkedIn message to somebody I am connected to (but that I do not know whatsoever), that person is much more likely to a) open the message in the first place because the sender is not anonymous but rather has a name, face, and a job, and therefore b) also much more likely to read/digest what I am actually writing. And from here it is only really about what you have to say and sell anyways.... The bottom line is that while LinkedIn is a tool intended for connecting people that know each other, it actually works best for connecting (and selling something) to people you do not know at all. Give it a shot! |
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