| (disclaimer: I'm a initial customer who asked for a refund!). Opt-in would have been the minimum to my taste. Here is how I lived the experiment from here: - the billing info was captured by making me believe the content was completely available (it's actually still advertised here http://publicbeta.co/library/) - I wrote to Adii who asked back for my trust etc, I said: ok let's wait until this guy is able to bootstrap his stuff, let's give him a chance - later, I received a mail which I didn't fully read ("Announcing our new launch", I just assumed that everything was going on as planned - I didn't receive "We change everything, are you ok with that?" as the subject or similar) - then I got charged for something different from what my billing info was captured for EDIT: I then realized what was happening by actually attending the MicroConf Europe where Adii made a presentation. - I tried to cancel but could not find a link to cancel from inside the app - I asked for a refund + cancellation by email and got it Note that I'm in no way angry (personally) against Adii! I'm just analyzing this from a customer perspective. The problem is that trust is basically broken at step one, and then later one can only wonder if the long email then the charge without clear notice then the lack of link to cancel etc aren't just other tactics to keep the game going on. I wouldn't recommend using these techniques to friends! I'm pretty sure this is illegal and risky to do (at least in some countries) and could actually break the TOS of Recurly or payment gateways. Again, nothing personal, I'm just sharing my experience in case someone wants to mimic the technique here. |
Personally I wouldn't mind about leaving my CC details if I was told the entire truth afterwards and then had the opportunity to opt-in again. Any reason why you didn't take the "second opt-in" approach, Adii?