[tixocloud]

Whether getting the sales and numbers justify a person's actions depends on the ethical values that the founder has. For many, this seems like a legitimate way of validating one's idea. For others, this is completely morally wrong. As you said, if it didn't feel good, why would one continue the same tactic? I believe business is an art as much as a science. There's much more balance work needed than the narrow focus on sales and numbers. The balance of employees, shareholders, customers, society, your own moral values, etc. Good luck! You can market and do sales. Just do it already :)