[roberthahn]

If you use deception to found a company, you'll find reasons to continue using it while running the company, and you'll eventually lose the company because of it.

There are ways to measure buying signals. Please research them. Here, I'll do you a solid, and Google "how to measure buying signals"

Oh, look: http://www.socialmediaexplorer.com/social-media-marketing/ca...

While it's not my intention to hold this up as the authority on buying signals, what you will pick up on is that nothing on this page talks about the number of subscribers on an email list. Subscriber counts are, at best a weak buying signal. It measures interest, not willingness to purchase.