Like antibiotic resistance bacteria, if you continue to flood the internet with begging, people will become completely immune to those types of requests (no matter what the cause or how worthy they might be).
Sounds true and I would have expected the same with Television / movie commercials, that people will stop buying those brands. But most of the people go to supermarkets and buy the product that are familiar.
This could happen here also. Creating a familiarity. So even if a person is initially irritated, after a month when he / she goes to make a donation, it would be to a charity that is familiar than a completely unknown one.
Branding takes quite a bit of work (and may be demographic/psychological profiling of the target audience). At best, randomly redirecting incorrectly typed domains to charitable org's websites just achieve nothing, or at worst, confuse the viewer, and associate "error" with charity.
But buying SEO juice with unused domains the same way spammers do is probably a better idea - then a google search is going to turn up the correct sites.
> if you continue to flood the internet with begging, people will become completely immune to those types of requests
Is there research to confirm this?
It could be that people's willingness to respond to "internet begging" doesn't tend to zero but rather a nonzero constant as they encounter more of it. In that case you'd be better off with more websites that do it.
I agree. I used to almost always consider giving at least something to a cause I deemed worthy when I was approached by someone soliciting for donations, but now that I can't walk down market street without being harassed. Now I just tend to just shut everyone out as a result.
This could happen here also. Creating a familiarity. So even if a person is initially irritated, after a month when he / she goes to make a donation, it would be to a charity that is familiar than a completely unknown one.