I'm using this phrase to contrast Silvrback with other content publishing sites such as Medium and Svbtle, which don't give you nearly as much freedom and ownership.
I understand your point and think it's not a bad line from a marketing standpoint, but the concept may not click with the intended audience.
Based on the app's features, I would say the audience is composed of tech-savvy developers / designers who want a lot of control over their content and want to establish their own brand.
I think many of those people will be inclined to blog on their own websites, where they can do all the hacking they want. Blogs are easy to establish, especially if you're shooting for a minimalistic feel.
Having said all this, I wonder if there's a way to make Silvrback available as a service that people can apply to their own sites? ...I'll admit that business isn't my strong suit, but I think this would be a great way to go if it can be made financially viable.
Based on the app's features, I would say the audience is composed of tech-savvy developers / designers who want a lot of control over their content and want to establish their own brand.
I think many of those people will be inclined to blog on their own websites, where they can do all the hacking they want. Blogs are easy to establish, especially if you're shooting for a minimalistic feel.
Having said all this, I wonder if there's a way to make Silvrback available as a service that people can apply to their own sites? ...I'll admit that business isn't my strong suit, but I think this would be a great way to go if it can be made financially viable.