[AznHisoka]

This is a saturated field, as others said. But there's room for a competitor here. I would focus on the main social networks integration: Facebook, Twitter, and maybe maybe Pinterest. Everything else, including Mailchimp is overengineering.

Also I left a comment just now on your site. I wonder if it's possible to get all the Twitter oauth tokens when people enter through Twitter?

[dmak]

It is definitely a saturated space. However, only a few competitors are agnostic to platforms (Splurgy, RaffleCopter, gleam.io, and a few others). Other competitors such as OfferPop, Woobox, Shortstack, and etc... are all Facebook centric which means you cannot embed your contests/giveaways on your website; This means you won't be able to funnel your existing website traffic into your social properties.

Also, MailChimp is not over engineering at all. It's a very key feature. These integrations are important for marketing teams. After people socially engage into these contests/giveaways, their emails are captured and then can be ported into MailChimp where you can run e-mail campaigns.

[uts_]

Co-founder here, I replied to you about oauth.

Integration with ESP's is critical to marketers, as someone mentioned below the key reason people run competitions is to drive sales/engagement with followup. Especially for Ecom.

There's a blog post going up in the next few days from Chris at Vero on this very topic :)