[anxiousest]

I don't get the alarmist tone of that piece: it's very preliminary, they are consulting with interested parties, building an opt out mechanism.

Oh and Apple already deployed an identical ad id a while ago.

[Fargren]

I think "it's opt-out" is a very poor excuse. When something of this type is going to be implemented, opt-in should be the default. If you can't convince the people who will be affected by this that they are going to want it, then you are probably in the wrong.

[Revisor]

Just because someone else is already doing it doesn't make it right.