The best way to get people to stop talking about political correctness is to be politically correct. Pragmatically speaking, it makes sense to make a good effort to not offend people in your writing, since it detracts from the core message.
At some point there exists a line where you stop caring if people on the other side of it are offended, because they are nothing but a loud, vocal minority looking for a reason to complain.
I think that making an "ism" out of this headline applies. I don't know about you, but I'm not about to make language grey and boring just because certain people choose to take offense at anything and everything.