[jokull]

This would be cool as an extension of the Mixpanel API. So instead of just tracking users you’d have all these features as well. I’ll agree with the criticism of this being a point of failure too big for mission critical systems, but if it gets proof of concepts off the ground sooner, who knows? Could be a great way to save time. I would suggest thinking carefully how you would eventually grow out of each component. That’d be my main concern. I want to be able to switch out components one at a time.