I hate when companies compare their prices to food, beverages or entertainment ("cheaper than a cup of coffee!"). Unless your product is giving me the exact feelings and enjoyment that 18 bottles of beer would give, it's not a good comparison.
It feels like whoever is writing the copy is somehow belittling me. It's an overreaction, but I read it as, "you're a goddamn yuppie who would spend $4 on a cup of coffee. Why won't you buy your product, since your money seems to be burning a hole in your pocket?"
I hate to be negative, especially for something done in a lighthearted manner and probably as a parody of this trope in applications[1], but calling $649 a lot of pizza not only doesn't convince me, it makes me feel bad about myself—never a good idea to sell a product. Even cosmetics or fitness products are sold with a message of empowerment (you could look great!), not of belittlement (you look horrible, do something about it!).
It feels like whoever is writing the copy is somehow belittling me. It's an overreaction, but I read it as, "you're a goddamn yuppie who would spend $4 on a cup of coffee. Why won't you buy your product, since your money seems to be burning a hole in your pocket?"
I hate to be negative, especially for something done in a lighthearted manner and probably as a parody of this trope in applications[1], but calling $649 a lot of pizza not only doesn't convince me, it makes me feel bad about myself—never a good idea to sell a product. Even cosmetics or fitness products are sold with a message of empowerment (you could look great!), not of belittlement (you look horrible, do something about it!).
[1]: Poe's law?