[majc2]

The problem with the lower effort is that it doesn't really help you the way you're pricing your offering as you're effectively selling time. I understand its the easiest thing to price, but if you price on another metric that the customer cares about (i.e. number of leads or other metric that I care about), then you can take advantage of any efficiency and your economics make more sense. Granted, there isn't an obvious one, as the value of a lead is proportional to the value of the industry.