[nikblack]

if we could measure influence, Mashable wouldn't even come close.

It seems 55% of Mashable traffic is coming in from search engines. If you look at their homepage, they are obviously heavily optimized for keywords like 'youtube', 'myspace' etc. (I got my stat from compete pro, cant link)

As a tech/valley person, I keep up with TC a few times a day but Mashable doesn't interest me at all. I am sure I am not alone.

[rms]

It is pretty impressive to me that they are on the front page for huge keywords like that and explains why Mashable can have such high traffic numbers with so much less influence than Techcrunch. Most of the people searching for youtube and myspace and showing up in these statistics do not care about Mashable and will never visit again.

I wonder how much less it costs to advertise on Mashable because the traffic is so much less valuable than Techcrunch's traffic.