[tednaleid]

I think that there's definitely room for improvement in this space as well as a lot of money to be made because the public exchanges so far are kind of terrible in their usability and access. They will probably improve, but with the lock-in they currently have, there is only incentive to improve enough that the complaints slow down. They get no additional profit for actually making things any better than "possible".

Some previous colleagues of mine just raised 2.6M a couple of weeks ago [1] for a very similar sounding idea [2]. This is a hot space right now with all of the attention on health care because of the ACA and all of the failings of the public exchanges in the press.

[1] http://www.bizjournals.com/twincities/blog/in_private/2013/0... [2] http://www.gravie.com/