[Miyamoto]

> While other companies like Square and PayPal have provided businesses with the ability to collect payments with mobile credit card readers, businesses are reliant on the provider’s apps to process those payments. CardFlight provides its clients with card readers, and also gives them an SDK to build payment processing into their own branded apps.

Does Square have any future intent to allow this?

[satjot]

All signs point to no. Square wants to be a prominent brand in the eyes of SMBs and consumers (e.g. Square Register, Square Wallet.) They don't seem interested in offering APIs or other white-label tools that help app developers feature their own brands and experiences. Seems like Cardflight clients can integrate payments into their own app experience, rather than having to push CardFlight's, Square's or anyone else's brand.