[maegget]

> The "disruption" was aesthetics, marketing and ease-of-use

The iPhone (and smartphones in general) have disrupted multiple markets: * Photography and video * Portable music players * Email and messaging devices * Phones ... and many others

The thought I ran into many times with many people during this "disruption" period basically went along the lines of:

"I could buy a new camera, a video camera, a new iPod, a netbook, GPS device, etc - or I could just get an iPhone."

[ZeroGravitas]

This theory doesn't stroke the egos of iPhone owners enough to be popular on Apple blogs. It also leaves them open to Android taking it further because cheap compromise devices are easier to make than magical high-end disruptors.