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by MAGZine
4648 days ago
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Could Google not argue that if GMail wasn't making money (through scanning email and serving ads), then they wouldn't have a business case for gmail, and it wouldn't exist? In this sense, ads are absolutely instrumental in providing service. spam filtering and prioritzation, on the other hand, are not. |
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However, spam filtering (for sure) and prioritization (maybe) improve the user experience, thus drawing in more clients and retaining the existing base.
Spam filtering, etc., make the service more attractive, boosting the user base, which makes it possible to charge more for the opportunity to show ads to the customer base, which, of course, is how Google gets paid.
Spam filtering, etc., are no different than improving the Search Engine. Both attract more eyeballs and, thus, more ad revenue!