[hosh]

Sure, and I think that is just the first step. I'm with you on the "retail experience" though maybe not necessarily a recreation.

I'm thinking more along the lines of an art gallery, or a museum, or an amusement park. You have paths with one or two limited choices, and allow you to wander from exhibit to exhibit, collection to collection. You have maps or indices to take you directly to a particular area if you are busy. The point is to have an experience, the way you can wander around a mall looking at things. It is not efficient, and that's the point.

The word "browsing" comes from the way browsers behave in the wild. These are grazing animals that wander along with the herd, eating things as they come. What Scribd and Netflix does is technically not browsing.

[weeksie]

That's certainly part of it as well. If you look at fashion sites you definitely have a limited, curated selection of items to choose from. Still, I reckon a basic UI change alone would do wonders before even bothering with the harder stuff like curation.