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by mbesto
4651 days ago
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‘This works so well in video and music. It’s inevitable that there’s something to do here in the book space too’ This works well for the distributor and the consumer but has yet to work well for the producer or the publisher. (note - I recognize it's unpopular to support the publisher in this case) |
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Either way, that's not an intuitive conclusion. I've seen a lot of films on Netflix I would have never seen otherwise. Lots of Korean films for example. I can't think of another way I'd have been exposed to this content. So in that respect, if the publisher is seeing any compensation at all it seems like a good investment.
I've also seen a number of older US releases that are on my "eh, got a couple hours to burn, I'll give it a shot" list. I wouldn't have bothered to commit to a $3.99 iTunes rental for those features, but on Netflix it's "sure, why not?".
I (and most people I assumed) don't really have the patience to wait a few years for 1st-tier media to drop on Netflix, so it really doesn't substitute existing consumption.
Except in children's programming I guess now that I think about it. Much more convenient to have Curious George or what have you without the barrage of advertisements on cable.