[Avitas]

When releasing a disguised press release, you can be a little loose with your math.

For example, say your overall market share is roughly 3.1% of the entire market. You just had a banner month and your sales were roughly 7.7% of total sales for the segment for that month. You can honestly say that your market share is "nearing" 10%. You say this knowing that many people will just read the headline or skim through the body. Now, many have a mental picture of your company actually having 10% market share.