[caseydurfee]

Provo, Utah is a hotbed for startups despite being made up of at least 90% people who don't curse or drink beer. There's your counterexample.

What's with the "we"? Are you attempting to speak for developers as a whole?

Thing is, I've never met a great developer who gave a crap about a coworker's religion, political beliefs, whether they drink or not, etc. I've met plenty of mediocre ones who do.

[temphn]

Well, it looks like the mediocre developer's qualities are on display in this tool, as Rowan Manning sure seems to care a great deal about whether you drink beer or not. We are talking about the kind of person who thinks "cutting edge" in a job description is a "fail" because it sets a competitive expectation.

[tommorris]

There's a difference between drinking beer at work and actively advertising that this forms part of your "culture" at work.

The company I contract for has a bar in the office and has had beer in the fridge on Fridays for the last few months. This is not something they put in their job adverts.