[replicatorblog]

If you want an amazing way to blow an afternoon, read some of the abstracts published in the "Journal of Consumer Research" (http://www.ejcr.org/)

It's an absolutely fascinating way to see how little turns of phrase, naming, and packaging can influence our perception. There are some absolute classics that back up this article showing that giving exotic names to jelly beans led them to be picked more often, even though they tasted the same e.g. Orange vs. Blood Orange.