[vxNsr]

The importance of this message cannot be overstated.

To put it another way:

The Words you use to convince someone are more important than the message itself.

I've seen people stab themselves in the back (and lose out) because they didn't pay enough attention to the words they used.

I was super interested in how Apple was going to sell the 5c for this exact reason, I use a plastic phone that doesn't feel too cheap (the lumia 521) but I think of it as the crummiest phone on the market because of the plastic (though it's actually really durable, I've basically launched it tons of times and like a good nokia it will just come apart- distributing the force evenly) So Apple's "Unapologetic" is a really important marketing concept.

[sp332]

There aren't that many metal phones on the market, are there?

[jacal]

You just admitted windows phone... they gonna wire you up. Then, they gonna keeeel you.