[theneb]

The tagline for the post is assuming a cup of coffee, i.e a physical product has the same value of a virtual one.

To that end, is software value not dependent on the crowd which buys it? However, I cannot share your cup of coffee you buy from Starbucks.

My point only further raises the question: Do consumers see Apps as shared content? Or, Do they equate physical and virtual App products as being worth the same?