[static_typed]

Seems overly simplistic - an advert from a girls school would appear under the sexism ruleset, an advert mentioning that they have a pool of company cars that you drive would fall foul of bubble ruleset.

[icebraining]

an advert from a girls school would appear under the sexism ruleset

I'm not sure if that's actually a bug.

[rowanmanning]

You're right, for the tool to improve I'll definitely need to work on some of the rules. Consider some of these almost proof-of-concept at the moment.