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by toomuchtodo 4639 days ago
This is excellent advice. Any thoughts on perhaps doing a tutorial series on how to better connect yourself with hiring decision makers? Similar to your web app training.

Disclaimer: I'm a subscriber on your mailing list, watch your videos, etc.

1 comments

That's more of Ramit Sethi's beat than mine. FWIW, I think he has really good advice on it.

In terms of why that doesn't make a huge amount of business sense for me:

1) I'm pretty busy (and behind on current commitments due to illness), so adding a new product line seems like a poor decision at the moment.

2) In general I would prefer to go up the value/sophistication chain rather than going down it. No offense to people looking for their first job or a career upgrade, but the amount you're willing to pay for that is not nearly the amount of money a software company CEO will pay for a $X million bump in sales, and I know I can successfully deliver that in at least some form factors. It's also likely worth less than nailing my response to this RFQ from a hospital chain for telephony services. (I write for non-monetary reasons, too, but things have to catch my fancy for that and job searches mostly don't.)

3) I'd generally prefer to talk about things I have experience in doing rather than things I don't. While I can do some extrapolations from experience, first principles of marketing, and things I know from industry participation, when it comes down to it I have a lot more experience selling software than I do on either hiring or getting hired as a FTE at (American) software companies.