[axod]

I'd love some numbers on that:

Does 'active users' actually equate to profit? I hear clickthrough rates for advertising on facebook is something like 0.05% If 100,000 users were active, that would equate to 50 clicks on adverts, which is probably going to make enough money to buy a coffee or something.

[rms]

http://news.ycombinator.com/item?id=58193

Apparently the advertising clickthrough rates are better in the apps, possibly because a lot of facebook app advertisements are paid ads for other apps.