| > How many users would these services have lost? It's a myth that users who don't like your product in its alpha state won't like it later. BUT: Make sure you signpost the site: this is beta software. Participate in our trials, help us improve it. That's really important. Even if early users get annoyed because it's beta, they know you now. These are people squarely in the middle of your target market: they found you before you even released. ==> They want your product. If you improve the software over the next 6-8 months and release a quality product, you will pop up on those same customers' radar screen, they'll want to see if you've made any progress. It's commonly known in advertising that the quality of an ad affects purchasing decisions less than the frequency of an ad. It takes several exposures to a name, idea or product for someone to feel they know/understand it. Therefore, the more the better. The poster below is an excellent example of this. He didn't like Pandora when he first tried it - now he's a paying member. With repeated exposure come clients. |