[kazagistar]

You don't even have to work for a social media company to see the "community building" pressure; any modern, web-friendly, "agile" firm is trying to get its employees to invest themselves into the company. If you are part of the community, its harder to switch jobs.

[elwell]

If you write or know of a blog post about this, I would be interested in reading it.

[visakanv]

Me too.

[felisGoodman]

exactly