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by na85 4641 days ago
To you, perhaps. To many tech people, perhaps.

But the Guardian is trying to reach more than that audience, and I'm sure there are lots of "Fox-News Americans" who will scorn the .uk and still find .com to be professional. They have a sense that .com is normal, and that other TLDs are inferior.
1 comments
stevewillows 4641 days ago
I think this is extremely accurate. I'm launching a new brand next month with a .co and I've found that people that are into tech things like it while the older generations give me a blank stare.
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null_ptr 4640 days ago
I wonder how well-received the coming .tech/software/app/etc. gTLDs will be. Will people still want to grab the .com for their company?
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stevewillows 4640 days ago
I think the dot com will be the traditional bet, but over time become one of those 'nice-to-haves' - - with the ridiculous amount of squatting on the most bizarre terms, other tlds are becoming far more attractive.

Above this, the dot co people are making great strides in offering a wide range of benefits to signing on. Not only discounts and freebies, but the potential of a community. In the future, I think more tlds will adopt this model to attract business.

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