Given that Apple are nowhere near
doing that and don't seem to be even going for that, why is that even a concern?
We have far more of a problem with Google in that regard, who do absolutely dominate search, and have clearly stated their wish to unseat Apple in order to have total dominance of mobile too.
There is no alternative URL to click on because a competitive global search engine would cost billions of dollars to build, the space is deeply encumbered by Google's giant patent portfolio, and the information used to build the index is to a great extent no longer available on the web.
That's why Bing is a distant second and there are no other players.
We have far more of a problem with Google in that regard, who do absolutely dominate search, and have clearly stated their wish to unseat Apple in order to have total dominance of mobile too.