[lylemckeany]

>The larger slogan, "Never lose touch with friends and family", is vague. The smaller one, "Send photographs through the mail with just a text message", is specific. It makes clear what you offer and also that there is a concrete service here instead of just another smarmy social site.

This is an excellent point. However, I don't agree with your second bit of advice to drop the first line and just use the "clear" copy. Instead, I suggest coming up with a better tag line that maybe even ties in nicely with the name Pigeon (love that name, btw). Maybe something like, "Send photographs to anyone on the wings of a text." OK, that's probably lame, but I think you get my point.