[redthrowaway]

Nothing to defend; I think it's hilarious. Although I do think it would make sense to announce HL3 for the Steam Machine on launch day.

[ZoFreX]

If they wanted a launch title that would drag in the biggest market, I reckon Left 4 Dead 3 or Portal 3 would pull in more people (both had large mass media marketing campaigns and are more recent). Or hey, all three ;)

[Demeno]

Agreed.