| > Could they put the subscription details in bold? Could they use a larger font than all the other text? Sure. > Could they pop up three boxes after you click yes and say, "Are you sure?" "Are you really, really sure?" -- (yes, I know I'm being ridiculous) -- but yes, it is a tradeoff. What? No these are NOT the issues why it's misleading. You should put the terms of subscription in between the shopping cart and the checkout button, instead of way outside any natural reading order. The misleading bit is that there is NOTHING suggesting a subscription model, or even mentioning "look to the sidebar for the terms of our subscription" in between the item list and the checkout button. This means, literally, there is NO REASON for the user to read about the terms of subscription. Because the checkout button, which comes first, leads away from the page. There is no reason to even expect the rest of the page to contain any useful information after the checkout button. Read that last paragraph again. Because that is not a matter of subjective opinion. You speak of "plain English", the plain English conversation between the webpage and the user goes like this: (in plain English reading order) - webpage: "in your shopping cart are the following items at the following price: ####. Would you like to proceed to checkout? Y/N" - user: "Yes" - webpage: "by saying Yes you have agree to subscribe and pay 40 dollars every month" Does this conversation make sense? No! So tell us again, how does the website make it clear that there's a subscription in "plain English", because I'm not seeing it. |