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by ada1981
4643 days ago
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This is a case of "just because you say something enough times, it doesn't make it true". Homie, I'm pretty certain that simply because people don't opt out, it may very well be because they don't realize they are paying for anything.. If the target demo is women who shop alot online, perhaps the charge gets lost in the bill (many people don't review their bills monthly). Is this smart? No. But it doesn't mean it's ok to exploit it. Trivializing the complaints to "they could make it bolder or add a triple pop-up"'is a real straw man attempt here... Of course, whenever we make a decision we will try to justify it - I'm sure you think you are a good guy and that so is your firm and so are your buddies.. so how COULD this be an unethical company? You say HN isn't the target demo - someone with a high buying temp for a good deal on shoes and not tech savvy -- and if hackers and developers and entrepreneurs are unclear on the offer, you think a 35 yr old mom buying shoes is going to "get" the offer more? You want to prove the community wrong? Split test some traffic. Hell, put an exit popup that says "Before reading this, did you realize you just signed up for a monthly subscription site? Are you happy about that?" Do it with a 3rd party firm and track the results. Your personal reputation and your firms are on the line here, you may want to take it more seriously. NOTE TO HN: greying out the down voted post in this context isn't useful - perhaps make it red or something? As this is the VC, his bs comments are actually interesting to read. Or maybe there is a setting to change that on my profile (hint, you could bury a $40 / month recurring charge inside changing my color prefs!) |
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