[RougeFemme]

If I went to your site, I would see all of that text, choose NOT to read it and then choose NOT to purchase the shoes. Because I would recognize that there was something hinky and I would not want to expend the mental energy to figure out what it is. And I would NOT return to you site or recommend it to anyone else.

I buy running shoes from an online retailer that also provides a VIP membership. And it can be clearly understood in 5-10 seconds. And you have to opt-IN to the membership and opt_IN to auto-renewal of the charge. And guess what?? It's 1.99 per YEAR - clearly not a great source of income to the company. And my discount is considerably more than 1.99. (I guess they just don't want me to check out as a guest.)