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by jasonlotito 4647 days ago
Here's your screenshot, with the bottom part cut off. The part below the shopping cart. This is important, because the shopping cart is also the Order Summary.

http://i.imgur.com/dmxIwHr.png

So, it's obvious that the intent is to hide the fact that membership is $39.95 a month. The goal is to trick the person into getting the membership. I guarantee that's intentional.

Porn sites don't even go this far.

Edit: I should also note that you are fabricating a story here.

"By asking members to commit to come back to the site once a month..."

You aren't asking. You are including the person automatically, and requiring them to opt-out. And you are keeping that as hidden as possible by including this important information "in the same font size as everything else on the page."