[mcv]

You may not accept the word misleading, but everyone who knows what that word means, does. The page definitely misleads. It does try to position it as something other than a subscription: it tries to position itself as a regular sale. The entire fact that it is a subscription is hidden at the bottom of the light-grey sidebar. The language may be in English, but it's still light grey at the bottom of the sidebar, and not anywhere near the actual purchase and pricing info that you're agreeing to.

"Are you sure?" popups don't provide any additional info. Explaining what you're signing up for does.

Those million subscribes with very low churn rates, are they actually ordering new shoes every month? Or are they people that haven't figured out they're still paying every month for that one pair of shoes that they liked? How do you know they're happy? Have you asked, or do you simply assume because they haven't sued you yet?

You're right that it's a tradeoff. It's a tradeoff between honesty and extra undeserved revenue.