[devx]

Good. Google shouldn't be able to even "analyze" private communications and data, at the very least not without the user's explicit consent (opt-in). Being in the ToS doesn't count since nobody reads those.

Maybe if they aren't allowed to do it anymore, they'll finally take requests to encrypt their services end-to-end seriously. Because right now they probably aren't even considering encrypting Hangouts if that means they can't analyze it for ads anymore, which is just sad and frustrating.

[cromwellian]

Analyzing emails is what email service providers do. If you can classify a message as spam, you can also classify it as being about shoes and target ads against it.

[Oletros]

So, you're saying that every email provider that does scanning for spam, full text search, auto categorization and other things must stop doing them?