[agilebyte]

Exactly. I think one of the failures of the current system is that we assume that people are rational. We are not and marketing makes ample use of it.

The company is not providing a better product (shoes) or a better customer experience & support. They are not making the world a better place. Their business model is to make most of human weaknesses. To me, that is not morally right.

[sigkill]

I find Dan Ariely's books on human irrationality very interesting and very easy for normal people like us to get into.

https://en.wikipedia.org/wiki/Dan_ariely#Publications