| Absolutely agree with this comment. Here's the impression that I see at a "first glance" that page: 1.) The item to purchase, along with the price of the item.
2.) A bright magenta "Continue Checkout" button.
3.) An ad for an upsell on the right hand side which I'm generally not interested in. (on the right side, light grey text, etc) Only after carefully scanning the page do I notice the following: 3.) This isn't an ad, it's actually something important for me to read.
4.) There is a tiny magenta link on the right hand side with explanation text that says to click it if I don't want to save 50%.
5.) Way down at the bottom of the page is text. So I went ahead and did try it out myself. I borrowed a friend's laptop (that doesn't have a developer-level screen resolution). The screen resolution was 1333 x 768 and FF is maximized there. Here is what it looked like http://imgur.com/9rHhhLV What's missing from that page, is all of the important information about the VIP program. What is present is the price of the item, the quantity and a magenta "Continue Checkout" button. I'm definitely calling "Dark Pattern" on this one. Hiding important text off the screen, coloring the important text a light grey, even when the text is visible it is far down the right side in a small font. |