| As someone who spent a lot of time optimizing conversions, it painfully obvious that they are optimizing to not be clear. If the subscription was so valuable, they'd message it as a top level value prop. But you're not dumb, their not dumb, so I don't have to tell you that. I honestly can't believe they get away with, nor have the balls to even do it in the first place. I actually wrote the ATD reporter who held their feet to the fire a little bit last week. He should've done far more. While we're at it, let's take a look at above the fold of the how it works page on A BIG Apple monitor. http://d.pr/i/tCVH So obvious it's a subscription there right? How about the homepage? http://d.pr/i/1BVn Clear as day right?! I mean your rewards page makes it sound like you're telling a friend about personalized recommendations. Might as well be messaging those units at the end of an article "Selections recommended for you...."http://d.pr/i/YmIT I can't even tell if your gift card page is signing up the person buying a gift card for a subscription or what is going on there. And btw, might want to have legal look at this language at the bottom of your gift card page because I'm pretty sure it's a violation of California's gift card/certificate laws. http://d.pr/i/SDS It's also funny that the phrasing "no obligation to buy" is all over the place. When in fact obligation is legally defined in the civil sense as a contractual compelling promise for a course of action. And that the word buy is also defined as the exchange of property from one part to another by way of an agreement. And I'll talk slowly, property in that sense doesn't have to mean goods.....property can be money too. So by purchasing on JustFab you are most certainly signing an agreement that compels you to exchange property with another party unless you cancel the agreement thereby removing your obligation. So really, during a 5 day window at the beginning of every month you have no obligation to buy. Miss that window and you don't even have a say in the matter! It's also very telling that the FAQ section contains no section on "how do I cancel my VIP membership and stop getting billed every month?" |