[jeswin]

Wow. I can't believe you are justifying that screenshot. This would have completely deceived many of my non-technical friends.

- When you buy shoes, you pay for shoes and not a monthly subscription. That's what people expect when they see 'Checkout'.

- Even after looking at the screen after reading this post, nowhere is it entirely obvious that I'm about to sign away $40 a month.

- reg $69, VIP $39. Looks just like a regular discount.

- I went through the checkout process, until the last payment screen. I don't notice anything saying that this is a recurring charge.

OP was being nice. This is dishonest and borderline fraud.

Edit: FRAUD.