[potatolicious]

IMHO there is nothing here intrinsically better about the experience - what they seem to have done is simply take a good old Flash interface and ripped out the click and replaced it with mouseover events.

Sorry, but I think you have to go a few steps further if you really want to seamlessly eliminate the click (which begs the question: why?).

The UI was annoying - the same UI that I've run into for the new Sims game - an over-reliance on mouse-over events, popping menus in and out of existence based on minute, often accidental motion. You have no idea how hard it is to, say, buy a bed and choose the wood finish for your Sim, just because the UI sucks.