[Oculus]

Great Article, HATE the title. I think it gives the wrong impression. The title should be:

How we tripled our revenue by understanding our users better

Yes by adding a button you tripled your revenue, but what you really did was understand your customers/users better and identified that you could have them spend more by offering a certain deal (which you then implemented by adding a button).

It (title) gives people the impression that they should be A/B testing button locations/colors/<insert (99.99% of the time) random property/> when what they should really be doing is learning more about their users and how to provide the most value for them which in the end gives you more revenue or profits or candy :)