[erichocean]

My site got slapped by Google Penguin update, lost 90% of its traffic and never really recovered.

It's funny how you don't really build websites anymore (did we ever?), you build sites for Google's search engine.

Even thought websites are conceptually different from writing a Photoshop plugin, in reality? Not so much. You're just as dependent on Google as you are Adobe, it's just hidden.