[pavel_lishin]

Isn't that prevalent everywhere? Some cultures show off gold, others show off cars and their accessories, others show off the latest tech toys.

"Look at me, I have so much income, I can afford to spend it frivolously!"

[ihsw]

It's especially prevalent in China. Their one child per family policy has created an entire generation of people with too much money, so extravagance and opulence are approaching and exceeding interesting levels of absurdity.