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by cousin_it 4650 days ago
The problem with this approach is that when someone creates a better weather site and the Web decides that it's good, it won't become the top result, because Google's weather functionality is already hardcoded to be the top result.

The right solution is for Google to open up the SERP in a limited way, allow sites to put their widgets there and let them compete. This is tricky (tech, business, UX...) but it's doable and it would be better for the future of the Web.