| Well you see these guys (Media and research agencies) Play with Statistics you convince you. You can give me any data and tell me in what favor I need to give my inferences and I will get it out of the same data. So I wont suggest to go with this conclusive analysis, rather look at the raw data and make your own sense. Something about Marketing: You see one really cant compare A company with B company if their market and their strategies are different. Yes, they do intersect at some point and we need to see who wins at the intersection. Example:
Apple is into: Computer + phone + mobile OS + Computer OS etc. Apple V/s Android:
When you compare Android with Apple: Compare iOS: And you will see that iOS is targeted to only a specific segment of society. Wherein Android is like a mass product. The reason Android is having higher market share is because in the third world country it is available as cheap as: 70$ V/s Apple (Iphone C) at 550$ (Both not on contract). (Note: Android wont disrupt apple. These industry maturing will. With players having expertise in different domain come together to create final product. (Reference: Product interface) ) Apple V/s Samsung:
Same story as above: Samsung is spurred across the segment (mass product) and hence claims to be having higher market share. Which is right. It might be more profitable. Its like: Class / Higher Profits V/s Mass / Scale = Apple V/s Samsung
(Note: Look at it from a business perspective not user, and we see Samsung is a better model given current stage of market) But here is an important learning: "Elephants Cant Dance" You see Apple is now a BIG established Brand. They have Brand equity (Reason they can charge higher prices). Their Market segment is fix and they cant afford t dance / change now, to say Mass / Scale. It will hurt current market (Existing customer) sentiment. Though iPhone 5C was an attempt to try and gravitate towards Lower end market. Back to Clayton theory: 1. He talks about theory as Lenses. Which doesn't necessarily indicate that what you see through that lenses is right or wrong. You are free to choose some other lenses as you deem fit. Looking through the lens of disruptive innovation: I will side him. Even though Customers dont really see these trends they do affect businesses and eventually customers are convinced to align with the change in market. |
Fair disclosure: I am one of "these guys" (a journalist).